{"id":1161,"date":"2023-06-29T23:13:12","date_gmt":"2023-06-29T16:13:12","guid":{"rendered":"https:\/\/limemediavn.com\/?p=1161"},"modified":"2025-05-28T17:02:57","modified_gmt":"2025-05-28T10:02:57","slug":"lime-media-entertainment-thong-bao-thay-doi-nhan-dien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/limemediavn.com\/en\/lime-media-entertainment-thong-bao-thay-doi-nhan-dien-thuong-hieu\/","title":{"rendered":"LIME Media & Entertainment \u2013 \u200b\u200bBrand Identity Change Announcement"},"content":{"rendered":"

K\u00ednh g\u1eedi qu\u00fd kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a LIME Media & Entertainment\u00a0<\/strong><\/h3>\n

V\u1edbi mong mu\u1ed1n \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i quan tr\u1ecdng nh\u1eb1m t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u LIME Media & Entertainment<\/a> (LIME M&E) v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi bao g\u1ed3m thay \u0111\u1ed5i logo, slogan, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn m\u1edbi.<\/p>\n

Sau 6 n\u0103m th\u00e0nh l\u1eadp, nh\u00e0 LIME \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed9ng t\u00e1c t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Tuy nhi\u00ean, \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp c\u1ee7a ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 c\u1ea3m th\u1ea5y b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 t\u00e2m huy\u1ebft \u0111\u1ec3 s\u00e1ng t\u1ea1o ra m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi t\u01b0\u1ee3ng tr\u01b0ng cho nh\u1eefng kh\u00e1t v\u1ecdng v\u00e0 m\u1ee5c ti\u00eau m\u1edbi.<\/p>\n

S\u1ee9 m\u1ec7nh m\u1edbi c\u1ee7a ch\u00fang t\u00f4i l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng d\u1ef1 \u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi tinh th\u1ea7n\u00a0s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o, c\u00f3 gu kh\u00e1c bi\u1ec7t. B\u1eb1ng\u00a0vi\u1ec7c \u1ee9ng d\u1ee5ng ngh\u1ec7 thu\u1eadt truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0o c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng\u00a0v\u00e0 c\u00e1c d\u1ef1 \u00e1n t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 th\u1ef1c hi\u1ec7n h\u00f3a nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n, c\u1ea3m x\u00fac cho c\u00e1c d\u1ef1 \u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng, n\u1ebfu nh\u01b0 c\u1ea3m x\u00fac l\u00e0 c\u00e1i c\u00f2n \u0111\u1ecdng l\u1ea1i sau m\u1ed7i d\u1ef1 \u00e1n, th\u00ec nh\u1eefng th\u1ee9 kh\u00e1c ch\u00fang ta s\u1ebd kh\u00f4ng c\u1ea7n b\u00e0n t\u1edbi n\u1eefa. Ch\u00fang t\u00f4i \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, ch\u00fang t\u00f4i s\u1ebd gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c d\u1ef1 \u00e1n, t\u1eeb \u0111\u00f3 n\u00e2ng cao \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"\"
LIME \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n

V\u1edbi s\u1ee9 m\u1ec7nh m\u1edbi n\u00e0y, ch\u00fang t\u00f4i c\u00f3 t\u1ea7m nh\u00ecn s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong vi\u1ec7c t\u00f4n vinh nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n kh\u00e1c bi\u1ec7t. Ch\u00fang t\u00f4i mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c tin c\u1eady c\u1ee7a c\u00e1c agency trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n

Logo m\u1edbi c\u1ee7a ch\u00fang t\u00f4i s\u1eed d\u1ee5ng tone m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 m\u00e0u xanh l\u00e1 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 t\u00e1i sinh v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u00e2y c\u0169ng l\u00e0 m\u00e0u s\u1eafc bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 may m\u1eafn, thu\u1ea7n khi\u1ebft v\u00e0 tr\u00ed tu\u1ec7. M\u00e0u xanh l\u00e0 m\u1ed9t gam m\u00e0u s\u00e1ng th\u1ec3 hi\u1ec7n \u00fd ch\u00ed m\u1ea1nh m\u1ebd v\u00e0 s\u1ef1 quy\u1ebft t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n LIME Media & Entertainment. M\u00e0u tr\u1eafng \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean c\u1ea1nh m\u00e0u xanh mang \u00fd ngh\u0129a v\u1ec1 s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 ni\u1ec1m tin. M\u00e0u tr\u1eafng \u0111\u1ea1i di\u1ec7n cho nh\u1eefng kh\u1edfi \u0111\u1ea7u v\u00e0 c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 thu\u1ea7n khi\u1ebft c\u1ee7a LIME khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Logo m\u1edbi s\u1eed d\u1ee5ng 2 h\u00ecnh t\u01b0\u1ee3ng: Skylight v\u00e0 \u0110i\u1ec3m s\u00e1ng c\u00f4ng ngh\u1ec7, th\u1ec3 hi\u1ec7n h\u00ecnh t\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u0169i nh\u1ecdn c\u1ee7a LIME, \u0111\u00f3 l\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n

    \n
  • Skylight: l\u00e0 lo\u1ea1i \u0111\u00e8n kh\u00f4ng th\u1ec3 thi\u1ebfu khi t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c l\u1ec5 h\u1ed9i. Khi nh\u00ecn c\u00e1c tia s\u00e1ng c\u1ee7a \u0111\u00e8n chi\u1ebfu r\u1ecdi l\u00ean b\u1ea7u tr\u1eddi khi\u1ebfn ch\u00fang t\u00f4i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 k\u1ebft n\u1ed1i to\u00e0n c\u1ea7u. Nh\u1eefng tia s\u00e1ng n\u00e0y v\u01b0\u01a1n xa m\u1ea1nh m\u1ebd th\u1ec3 hi\u1ec7n cho s\u1ef1 n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng \u0111\u1ec3 lu\u00f4n v\u01b0\u01a1n cao v\u00e0 v\u01b0\u01a1n xa h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n
    \"\"
    \u0110\u00e8n Skylight trong t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n
      \n
    • \u0110i\u1ec3m s\u00e1ng c\u00f4ng ngh\u1ec7: C\u00f9ng v\u1edbi \u0111\u00f3, c\u00e1c ch\u1ea5m s\u00e1ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb LIME mu\u1ed1n th\u1ec3 hi\u1ec7n l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i, tr\u00ed th\u00f4ng minh, s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy \u0111\u1ed5i m\u1edbi ti\u00ean phong.<\/li>\n
    • M\u1ed9t \u0111i\u1ec3m kh\u00e1 \u0111\u1eb7c bi\u1ec7t, \u0111\u00f3 l\u00e0 ch\u1ea5m s\u00e1ng th\u1ec3 hi\u1ec7n s\u1ef1 kh\u1edfi ngu\u1ed3n c\u1ee7a \u00e1nh s\u00e1ng. L\u00e0 h\u00ecnh t\u01b0\u1ee3ng kim ch\u1ec9 nam c\u1ee7a \u00e1nh s\u00e1ng trong s\u1ef1 ki\u1ec7n.<\/li>\n<\/ul>\n
      \"\"
      \u0110i\u1ec3m s\u00e1ng c\u00f4ng ngh\u1ec7<\/figcaption><\/figure>\n

      \u00c1nh s\u00e1ng c\u1ee7a \u0111\u00e8n skylight khi chi\u1ebfu l\u00ean tr\u1eddi s\u1ebd h\u00ecnh th\u00e0nh c\u00e1c \u0111i\u1ec3m s\u00e1ng giao nhau t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c \u0111i\u1ec3m s\u00e1ng c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng v\u01b0\u01a1n t\u1ea7m c\u1ee7a LIME Media & Entertainment trong c\u1ea3 l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 ki\u1ec7n. Ch\u00fang t\u00f4i \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 coi \u0111\u00f3 l\u00e0 t\u00f4n ch\u1ec9 \u0111\u1ec3 t\u1ea1o n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng.<\/p>\n

      Slogan m\u1edbi \u201cBe your mate – Create your dream\u201d c\u00f3 ngh\u0129a l\u00e0 \u201cH\u00e3y \u0111\u1ec3 ch\u00fang t\u00f4i tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c v\u00e0 th\u1ef1c hi\u1ec7n \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n\u201d. LIME M&E lu\u00f4n s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c mong mu\u1ed1n v\u00e0 \u01b0\u1edbc m\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c tin c\u1eady. Ch\u00fang t\u00f4i lu\u00f4n khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u00e3y h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u01b0\u1edbc m\u01a1. LIME s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh quan tr\u1ecdng \u0111\u1ec3 bi\u1ebfn \u01b0\u1edbc m\u01a1 \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c th\u00f4ng qua nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

      \"\"
      Logo v\u00e0 Slogan m\u1edbi c\u1ee7a LIME<\/figcaption><\/figure>\n

      V\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, LIME Media & Entertainment hy v\u1ecdng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a qu\u00fd kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng ch\u00fang t\u00f4i trong ch\u1eb7ng \u0111\u01b0\u1eddng v\u1eeba qua, hy v\u1ecdng ch\u00fang ta s\u1ebd lu\u00f4n l\u00e0 \u0111\u1ed1i t\u00e1c th\u00e2n thi\u1ebft v\u00e0 c\u00f9ng nhau vi\u1ebft ti\u1ebfp c\u00e1c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y c\u1ea3m h\u1ee9ng trong t\u01b0\u01a1ng lai.<\/p>\n

      Xin c\u1ea3m \u01a1n s\u1ef1 quan t\u00e2m v\u00e0 \u1ee7ng h\u1ed9 c\u1ee7a qu\u00fd \u0111\u1ed1i t\u00e1c, qu\u00fd kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n

      Tr\u00e2n tr\u1ecdng,<\/p>\n

      \u0110\u1ed8I NG\u0168 LIME MEDIA & ENTERTAINMENT<\/p>","protected":false},"excerpt":{"rendered":"

      K\u00ednh g\u1eedi qu\u00fd kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a LIME Media & Entertainment\u00a0 V\u1edbi mong mu\u1ed1n \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i quan tr\u1ecdng nh\u1eb1m t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u LIME Media & Entertainment (LIME M&E) v\u1edbi b\u1ed9…<\/p>","protected":false},"author":1,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/1161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/comments?post=1161"}],"version-history":[{"count":6,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/1161\/revisions"}],"predecessor-version":[{"id":2524,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/1161\/revisions\/2524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/media?parent=1161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/categories?post=1161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/tags?post=1161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}