{"id":2397,"date":"2025-05-15T09:30:01","date_gmt":"2025-05-15T02:30:01","guid":{"rendered":"https:\/\/limemediavn.com\/?p=2397"},"modified":"2025-08-20T18:36:18","modified_gmt":"2025-08-20T11:36:18","slug":"tim-agency-su-kien-theo-tieu-chi-nao","status":"publish","type":"post","link":"https:\/\/limemediavn.com\/en\/tim-agency-su-kien-theo-tieu-chi-nao\/","title":{"rendered":"AGENCY S\u1ef0 KI\u1ec6N – C\u1ea6N T\u00ccM THEO TI\u00caU CH\u00cd N\u00c0O?"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u2013 t\u1eeb nh\u1eefng c\u00f4ng ty nh\u1ecf l\u1ebb \u0111\u1ebfn nh\u1eefng c\u00e1i t\u00ean l\u00e2u n\u0103m, nhi\u1ec1u kinh nghi\u1ec7m. Tuy nhi\u00ean, \u0111\u1ec3 ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng, doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng v\u00e0 hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh nh\u1eb1m t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh s\u1ef1 ki\u1ec7n. Lime Media & Entertainment<\/a> s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n s\u00e1ng su\u1ed1t.<\/span><\/em><\/h4>\n

1. S\u00c1NG T\u1ea0O\u00a0<\/span><\/strong><\/h3>\n

M\u1ed9t agency s\u1ef1 ki\u1ec7n th\u1ef1c s\u1ef1 chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi th\u1ef1c thi, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t “nh\u00e0 ki\u1ebfn t\u1ea1o” nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb. S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd th\u1ec3 hi\u1ec7n qua nhi\u1ec1u kh\u00eda c\u1ea1nh:<\/span><\/p>\n

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  • Concept s\u1ef1 ki\u1ec7n:<\/b> H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng th\u1ed5i h\u1ed3n v\u00e0o \u00fd t\u01b0\u1edfng, bi\u1ebfn nh\u1eefng y\u00eau c\u1ea7u ban \u0111\u1ea7u th\u00e0nh m\u1ed9t k\u1ecbch b\u1ea3n ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn, m\u1edbi l\u1ea1 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
  • Visual:<\/b> T\u1eeb thi\u1ebft k\u1ebf s\u00e2n kh\u1ea5u, h\u1ec7 th\u1ed1ng \u00e1nh s\u00e1ng, \u00e2m thanh \u0111\u1ebfn c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, m\u1ecdi chi ti\u1ebft \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat t\u1ec9 m\u1ec9, mang \u0111\u1eadm d\u1ea5u \u1ea5n th\u1ea9m m\u1ef9 v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd.<\/span><\/li>\n
  • N\u1ed9i dung s\u1ef1 ki\u1ec7n:<\/b> Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf h\u00ecnh th\u1ee9c, n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch th\u00f4ng minh, l\u00f4i cu\u1ed1n ng\u01b0\u1eddi tham d\u1ef1 v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

    \"\"<\/p>\n

    \u00a0\u0110\u01b0a v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam v\u00e0o \u00e2m nh\u1ea1c EDM hi\u1ec7n \u0111\u1ea1i<\/span><\/i><\/p>\n

    2. NH\u00c2N S\u1ef0<\/b><\/h3>\n

    \u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ea3m b\u1ea3o s\u1ef1 ki\u1ec7n di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 th\u00e0nh c\u00f4ng:<\/p>\n

      \n
    • Chuy\u00ean m\u00f4n \u0111i\u1ec1u ph\u1ed1i s\u1ef1 ki\u1ec7n:<\/b> Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd r\u1ee7i ro, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u1edf m\u1ed9t \u0111i\u1ec1u ph\u1ed1i vi\u00ean s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n
    • K\u1ef9 n\u0103ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3:<\/b> S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u01a1n tru gi\u1eefa agency s\u1ef1 ki\u1ec7n, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/span><\/li>\n
    • Chuy\u00ean m\u00f4n s\u1ea3n xu\u1ea5t v\u00e0 n\u1ed9i dung:<\/b> Am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, k\u1ef9 thu\u1eadt s\u1ef1 ki\u1ec7n c\u00f9ng kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn gi\u00fap agency s\u1ef1 ki\u1ec7n hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n. B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n s\u1ebd mang \u0111\u1ebfn nh\u1eefng t\u01b0 v\u1ea5n gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

      \"\"<\/p>\n

      3. K\u1ef6 LU\u1eacT\u00a0<\/strong><\/h3>\n

      K\u1ef7 lu\u1eadt l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong ng\u00e0nh s\u1ef1 ki\u1ec7n \u2013 n\u01a1i m\u1ecdi th\u1ee9 \u0111\u1ec1u ch\u1ea1y theo th\u1eddi gian th\u1ef1c v\u00e0 kh\u00f4ng c\u00f3 \u201cc\u01a1 h\u1ed9i th\u1ee9 hai\u201d.<\/span><\/p>\n

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      • \u0110\u00fang deadline:<\/b> M\u1ed9t c\u00f4ng ty t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p ph\u1ea3i cam k\u1ebft ti\u1ebfn \u0111\u1ed9 \u2013 t\u1eeb giai \u0111o\u1ea1n g\u1eedi proposal, tri\u1ec3n khai, \u0111\u1ebfn ng\u00e0y \u201con air\u201d ch\u00ednh th\u1ee9c.<\/span><\/li>\n
      • Minh b\u1ea1ch chi ph\u00ed:<\/b> B\u1ea3ng b\u00e1o gi\u00e1 c\u1ea7n r\u00f5 r\u00e0ng, c\u00f3 t\u00ednh logic v\u00e0 minh b\u1ea1ch \u0111\u1ec3 tr\u00e1nh ph\u00e1t sinh ngo\u00e0i ki\u1ec3m so\u00e1t, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn c\u00f3 nhi\u1ec1u h\u1ea1ng m\u1ee5c.<\/span><\/li>\n<\/ul>\n

        \"\"<\/p>\n

        4. \u0110\u1ed0I NH\u00c2N X\u1eec TH\u1ebe\u00a0<\/strong><\/h3>\n

        S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00e3n h\u00e0ng x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau:<\/span><\/p>\n

          \n
        • M\u1ed9t agency s\u1ef1 ki\u1ec7n c\u00f3 <\/span>“t\u00e2m”<\/b> and <\/span>“t\u1ea7m”<\/b> s\u1ebd lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, th\u1ea5u hi\u1ec3u m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/li>\n
        • H\u1ecd s\u1ebd ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t, t\u1eeb kh\u00e2u l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ebfn qu\u00e1 tr\u00ecnh tri\u1ec3n khai, \u0111\u1ea3m b\u1ea3o s\u1ef1 ki\u1ec7n di\u1ec5n ra m\u1ed9t c\u00e1ch tr\u01a1n tru, ho\u00e0n h\u1ea3o v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00f4ng ch\u00fang, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ch\u00ednh nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 c\u00f4ng ty.<\/span><\/li>\n<\/ul>\n

          Ch\u1ecdn agency s\u1ef1 ki\u1ec7n c\u0169ng gi\u1ed1ng nh\u01b0 ch\u1ecdn b\u1ea1n \u0111\u1ed3ng h\u00e0nh cho m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1eb7c bi\u1ec7t \u2013 n\u01a1i s\u00e1ng t\u1ea1o, chuy\u00ean m\u00f4n v\u00e0 con ng\u01b0\u1eddi \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c kh\u00f4ng ch\u1ec9 l\u00e0m \u0111\u01b0\u1ee3c, m\u00e0 c\u00f2n l\u00e0m hay, l\u00e0m kh\u00e9o v\u00e0 l\u00e0m t\u1edbi c\u00f9ng \u2013 LIME Media & Entertainment lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh.<\/span><\/h4>\n

           <\/p>","protected":false},"excerpt":{"rendered":"

          Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u2013 t\u1eeb nh\u1eefng c\u00f4ng ty nh\u1ecf l\u1ebb \u0111\u1ebfn nh\u1eefng c\u00e1i t\u00ean l\u00e2u n\u0103m, nhi\u1ec1u kinh nghi\u1ec7m. Tuy nhi\u00ean, \u0111\u1ec3 ch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng, doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng v\u00e0 hi\u1ec3u bi\u1ebft nh\u1ea5t \u0111\u1ecbnh nh\u1eb1m t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c…<\/p>","protected":false},"author":4,"featured_media":2398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-an-cua-chung-toi"],"_links":{"self":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/2397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/comments?post=2397"}],"version-history":[{"count":10,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/2397\/revisions"}],"predecessor-version":[{"id":2971,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/posts\/2397\/revisions\/2971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/media\/2398"}],"wp:attachment":[{"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/media?parent=2397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/categories?post=2397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/limemediavn.com\/en\/wp-json\/wp\/v2\/tags?post=2397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}