There are journeys that are not just about reaching the destination, but also about listening to the stories told along the way. “Ford Territory – Continuing the Legacy” is such a journey – where the car is not simply a means of transportation, but has become a companion, carrying nostalgia, awakening old values and lighting the fire of the future.
Heritage does not lie still – it moves with experience
As a new generation SUV, Ford Territory possesses a powerful design, modern technology and flexible operation – born to accompany every adventure and journey of discovery. But more than just a vehicle, Territory also represents the spirit of connection between tradition, present and future.
Instead of telling the story with words, Ford chose to tell it with real-life experence – because heritage does not lie dormant in museums or books, but exists vividly on every road, in every encounter. It is the intersection between modern technology and traditional values that creates depth for each destination, making the journey more unique and meaningful than ever.
Ford subtly integrates regional cultural factors at each stop – to refresh the participants’ “taste” of experience, while also arousing emotions associated with Vietnamese identity.
Listen to the living heritage
Journey through lands rich in identity: Watching the sunset in the middle of the golden palm field of the West, chat and interact with local people in warm meetings, etc.
Every moment contributes to weaving a simple yet profound cultural picture – where nature, people and memories come together.
Touching the inner soul of the local
Not just stopping at “watching”, the journey also brings participants to touch the most quintessential part of local identity – such as the traditional bull racing festival of the Khmer people in An Giang. These are cultural features that are not yet widely popular, but contain a special attraction for those who desire to explore the original, uncommercialized.
Awaken the emotions, connect the community
Ford doesn't just introduce a car, it conveys a living experience - dare to discover. dare to go the distance, and dare to be proud of ourselves. The journey is an opportunity to connect the diversity of creativity community - From travel blogger, Artist to the Content creators - those who make a contribute in defining the way that young generation continue the heritage in a unique way: Live real, live quality and inspiraring
LIME - The Story teller behind the stage light
LIME extremely proud to accompany AJ Agency in the role of producing and managing AVL (sound, light, LED screen) for the Ford Territory event series - Continuing this legacy. From Can Tho, Chau Doc, An Giang to the pearl island of Phu Quoc, the journey is a story told through experiences, where every moment is imbued with the breath of Vietnamese culture.
We are proud to have contributed to creating memorable memories and fully conveying this meaningful message to the public, affirming that Ford Territory is not just a car, but also the key to opening emotional and valuable trips.
